About me
Brett A. Blake is a general manager with extensive experience leading companies and projects through challenging transitions.
Since 2004, he been the Managing Director of Utah-based, Blake Capital, LLC, and was selected as one of the 100 Top Venture Entrepreneurs in Utah in 2007. Mr. Blake recently served as the President and CEO of Acceptx Financial Solutions, Inc. an orthodontic software solutions company. He is a co-founder of the Orthodontic Training Center a subscription based webinar service for orthodontists and their staff.
Prior to his founding of Blake Capital, Brett was a senior manager in the health and wellness industry. He joined USANA Health Sciences as the company struggled to maintain sales above $100 million. Brett was asked to provide strategic direction to the company’s board of directors and helped lead the company to renewed sales growth. USANA grew from $120 million to $270 million during Brett’s five and a half years as the Marketing Vice President.
While at USANA, Brett managed the company’s international marketing, strategic planning, public relations, product management, and managed leadership re-engineering projects in several markets. In 2000, he took on the added responbilibity of serving as General Manager of the company’s Australia and New Zealand subsidiaries. Brett moved to Australia to manage a division that had seen a significant sales decline and significant legal challenges. He stablized the division, improved profitability, settled the conflicts and oversaw the divisions return to solid sales performance.
Prior to USANA, Brett was a marketing executive at Frito-Lay, Inc. where he was part of the New Ventures Group that re-launched Cracker Jacks in 1997. While at Frito-Lay he launched more than six new products on the $2 billion plus, Lay’s Potato Chips brand. He also served as the Director of Marketing for B2B internet travel software provider, Xtra On-Line, Inc. and as Director of Marketing Communications for Melaleuca Inc., a $600 mm direct selling company.
Brett earned an MBA from the Harvard Business School where he was selected as a Dean’s fellow, co-president of the school’s marketing club, publisher of the yearbook and an elected representative to the school’s Ethics Committee which wrote and led the adoption of the school’s first student code of ethics. He graduated cum laude with a bachelor’s degree in communications from Brigham Young University and was elected as the school’s student-body president.
Mr. Blake has served as the Chairman of the Utah State Special Olympic Summer Games. He has served as a member of the Board of Directors for Brigham Young University’s Alumni Association, delegate to the World Anti-Doping Agency Symposium on Supplements and Sport; and as a Board of Director for the following organizations: the Eastern Idaho Better Business Bureau, the BYU College of Nursing Advancement Board, the Utah Valley State College Direct Selling Alliance, and the Frisco Project for the Future. Brett Blake earned the rank of Eagle Scout and served a volunteer two-year mission in Washington D.C. He is the father of four and has been married to his wife Erin for 17 years.
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